Strategy, ICT Investment, BPR And Business Performance: An Empirical Investigation

The study on the links between strategy, structure and performance has been for long time a fundamental and highly important research topic for the management researchers and practitioners. In this direction this paper presents a ‘holistic’ empirical investigation of the whole network of relations between business strategy (at a first level), information and communication technologies (ICT) investment, non-ICT investment and BPR (at a second level), and finally business performance (at a third level). It is based on firm-level data from 271 Greek firms, which are used for the estimation of structural equation models (SEM) connecting the above variables, theoretically based on the CobbDouglas Production Function. It is concluded that none of the three generic business strategies defined by M. Porter (cost leadership, differentiation and focus) has a significant effect on ICT and non-ICT investment; on the contrary, particular strategic choices (differentiation and focus strategy) have been found to drive process change. Also, it has been found that all the investigated internal factors, ICT investment, non-ICT investment and BPR, have a positive impact on business performance. Concerning their interrelations, ICT investment affects positively BPR, which indicates that BPR is a partial mediator in the relationship between ICT and performance; on the contrary, this does not happen with non-ICT investment, indicating an important difference between these two types of capital investment as to their relation with process change.